10ft Wide Pop Up SEG(Silicone Edge Graphic) display is on of the best solutions when it comes to backlit displays. Strong Aluminum Frame coupled with easy to install graphics make of an amazing Image that stands out and brightens your entire booth. System comes with a soft bag for transportation with Wheeled Hard case available as an option. Setup takes 15 minutes and Graphics are easily interchangeable. Accordion (Pop Up) frame has locks to rig it up and channel bars around the perimeter for the graphic. Also there are printable sides that cover inside of the display.